In the first half of 2018, the entire sewing machine market continued to be popular. Zhejiang zero-zero enterprises immediately entered the state of overtime work after the start of the year, not to mention the sales terminal - the popularity of dealers. The reporter visited Hangzhou, Ningbo, Yiwu and other places in the commerce and trade field in Zhejiang, and directly hit the sales line to explore the truth of the market and predict the future development trend.

Hangzhou

The first stop of the reporter came to Hangzhou Haicheng Garment Equipment Co., Ltd., the largest distributor in Zhejiang, just in time for Shanghai Cheng Company to hold 2018 (Hangzhou) Haicheng Intelligent Manufacturing and Sewing Equipment Expo at Hangzhou Peace International Exhibition Center. The chairman of Haicheng Company, Tu Yegen, told reporters that the market faded at the end of May, but even in the off-season, it is better than in previous years. When the sales of conventional equipment have declined, the sales of intelligent equipment have gone up. It is. Tu Yegen said: "When the market is hot, such as the template machine of Kelly, it will take a month to get the goods."

▲Kelly exhibiting

Speaking of short supply, Tu Yegen believes that there are three reasons: First, from 2015 to the end of 2016, due to the weak growth of the apparel industry, the number of new competitors is small, the demand for sewing machine market is suppressed, and in 2017, the number of new enterprises in the apparel industry will increase. The leading enterprises began to expand production capacity in central areas such as Anhui and Jiangxi, and the demand for sewing machines increased. Secondly, the difficulty in recruiting workers, the increase in labor costs, and the shortage of first-line workers have severely challenged cost control. Many companies may only open eight lines. The workers are not enough, and the equipment utilization rate is not high. Third, the market is recovering. A series of rectifications such as environmental protection last year made the garment factory adjust the new venue and replace it with new equipment, which also increased the demand for sewing machines.

Orders from apparel companies have also increased. Some orders sent to Southeast Asia have returned to China, and production automation in the apparel industry has become an inevitable trend. In response to this situation, Haicheng began to transform early and test the intelligent manufacturing of water. The “shared factory industrial park” has now attracted foreign investment.

▲ Haicheng Tu Yegen at the exhibition site

In terms of transformation, Haicheng has changed from a traditional sales model to a dealer-led sales model. Haicheng has established two teams – Haizhicheng and Haizhi, a team to provide services, including free training to drive sales. Because some machines in the garment factory have problems, the boss does not know the reason. At this time, the team will go to the site to guide and propose suggestions and solutions in a targeted manner. Another team to do the project, from the establishment of a company, to information technology, lean production, and then to the collection of industrial big data, are followed by a team. In addition, Haicheng Company put forward the concept of new retail, which means that the product is sold to digest the stock, let the funds flow, and ensure the healthy and orderly operation of the entire industrial chain.

The new retail model is ready to have more money invested in smart devices. At the same time, it is necessary to connect modules such as ERP, CRM and PLM to improve the level of enterprise information interaction. Haicheng Company has seen the huge market of informationization in apparel enterprises, so this project was launched.

Ningbo

The sales market in Hangzhou has already tested the transformation of water, and Ningbo has also kept up. The reporter visited Ningbo Haiyao Sewing Equipment Co., Ltd. and learned that Haiyao Company has started to transform its projects in 2016. Retail sales only account for 30% of sales, and projects account for 70% of sales. From the purchase of equipment to the replacement of new equipment in the medium term, the team of dealers took over. “Being the first project is to have a high degree of trust between the two parties. Secondly, the team must have a lot of complex talents. From cutting to the whole set of ready-to-wear, the whole process must have professional talents.” Chen Huanyao, chairman of Haiyao Company Say.

The reporter learned that the current clothing orders in the eastern coastal areas of Zhejiang have such characteristics: small batches, multiple styles, fast turnover, this flexible and fast reverse mode is a big challenge for the apparel industry, and large orders can only go to Central transfer. This requires the sewing industry to develop in the direction of automation, and can only be solved by the intelligence of the machine.

Chen Huanyao pointed out that dealers must have their own core technologies and core teams to transform into intermediate service providers. The company's current projects are all a complete set of services. After a new production line and a new factory are completed, it will provide follow-up maintenance services, from clothing equipment to software upgrades. This service model is also Clothing companies love to hear.

Yiwu

In Yiwu, which is known as the "world's largest small commodity market", sewing machines are also in short supply and continue to be hot. Tang Wei, general manager of Yiwu Taoling Sewing Equipment Co., Ltd. said that it was the peak season before the beginning of the year. The two years gradually delayed until the year. The peak season of this year started in March, but it was not a spurt. The order's rise rate is relatively flat, and it will fade to the end of May. Compared with previous years, this year's peak season has been extended by about one month.

Xingrui FW740TB crank-arm four-needle six-line stitching machine is the best-selling model in Yiwu. Tang Yan said that this model of Xingrui will produce about 10,000 units per year. It is only 2,000 units in Yiwu. , so this device has been out of stock.

▲Xingrui FW740TB has always been the "Xiangxi" produced by Yiwu

According to the reporter's understanding, in the case that the entire sewing machine market is in short supply, the supply cycle of Taoling Company has been shortened. This is not the overall situation of Yiwu market, but Tao Ling has improved the supply plan and adopted small batches and batches. The second delivery method guarantees on-time delivery even in the case of short supply. The hottest situation this year is that customers need to wait a week to get the equipment, which is a relatively fast cycle in other areas. Local environmental remediation has also led to the closure of many small garment processing plants, orders from small factories have flowed to large factories, and large factories have added equipment to expand production capacity.

▲Tao Ling sewing

There are a large number of medium-sized garment factories in Yiwu. The garment factories that are expanding orders every year are often factories with strict quality requirements and relatively new products. They care more about the performance of the equipment, and the boss is also happy to purchase automated equipment. The degree of automation is increasing. However, from the perspective of the market as a whole, the number of factories that replace automation equipment is small.

In addition to the demand for automation equipment, garment factories have the need for intelligent management. The management of the younger generation hopes to have an overview of the operation of the entire plant in the office – the progress of each order, the degree of design process, and how much efficiency a sewing machine can add to the entire production line. After seeing the demand in this area, Taoling has begun to plan and cooperate with the intelligent management company in Hangzhou, hoping to meet the needs of users.

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